60% of potential donors abandon the donation page before confirming their gift. (Source: FundraisingIP)
I love that Donorbox has so many features that keep donors on the form. What are the keys to this?
- Keep the giving form short and digestible (long forms turn donors off!)
- Ensure the form is secure
- Embedded forms that are customizable to stay consistent with branding build confidence in the organization (eliminates those red flags that make us think we're getting directed to a different site!)
- Preset donation amounts provide guidance to donors and keep them on track
- Mobile-responsive forms help donors who prefer to give from their mobile device (more and more donors each year!)
Need some more inspiration? Check out this blog post to help you collect more online donations!